中国小姐首夺世界小姐冠军China wins Miss World 2007 title

A delighted Zi Lin Zhang, who became

China’s first Miss World

Her victory vindicated the decision of the Chinese government to lift its former ban on beauty contests and pay the organisers of the competition to host it for four out of the last five years.

Fireworks exploded over Sanya, a beach resort on Hainan Island off China’s south coast, as news of Miss Zhang’s win emerged.

But until her victory, the atmosphere inside the ￡6 million, purpose-built Beauty Crown theatre had been more subdued than electric.

The audience of around 2,000, including many families, had paid 800 RMB (￡52) a ticket, putting the event out of reach of ordinary Chinese, while there was a heavy police presence inside the auditorium. None of Britain’s four contestants reached the semi-final stage.

Since it was first held in Sanya in 2003, Miss World has become an invaluable publicity vehicle for the Chinese government. With a global television audience of more than two billion, according to organisers, it is one of the most-watched events on the planet.

This year, contestants helped promote the 2008 Beijing Olympics by singing the official anthem of the Olympic torch relay.

“We were asked to do it and we were happy to be part of it.
They didn’t say, ’You have to do it’,” said Julia Morley, the chairman of the Miss World Organisation.

The arrival of Miss World in China has created a craze for beauty pageants, after more than 50 years of being banned by the Communist Party as decadent and demeaning to women. 

As recently as 2002, police closed down the Miss China competition, saying it was not officially licensed.

Now, there are contests across China almost monthly, including Miss Artificial Beauty, for women who have had plastic surgery, and others for pensioners.